![]() “There wasn’t enough inventory in the marketplace to articulate how big the trend to snow sports was,” said Ben Johns, the general merchandising manager for action sports at the outdoor retailer REI.Īs of this August, REI’s sales of winter equipment had begun to rise dramatically, with cross country and snowshoeing equipment running ahead of downhill. Alpine equipment outpaced that, growing 8 percent. Snow sports equipment, which includes things like snowshoes and cross-country skis as well as alpine skis and snowboards, was up 7 percent between August 2020 and March 2021 compared to the same period before the pandemic, according to the retail analysts NPD Group. ![]() Many of those skiers and riders also purchased or rented equipment, causing sales to surge at retailers, resellers and rental services.
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